Can affiliate marketing revolutionise your business strategy?

Patrick Redder, Senior Key Account Partnership Manager at Awin, joins me in exploring affiliate marketing and its remarkable impact on cost reduction and bookings for H-Hotels. Patrick provides an in-depth look at how businesses can partner with various publishers to effectively promote their services, especially within the travel and hospitality sector. He underscores the critical role of selecting the right partners to reach specific audiences, transforming traditional marketing approaches.

Christoph Peppers, Director of E-Commerce at H-Hotels, complements Patrick’s insights by sharing how affiliate marketing has become a cornerstone of their e-commerce strategy, steering away from conventional channels like Google Ads. Christoph shares actionable advice for hoteliers and other industries eager to venture into affiliate marketing, emphasising the practicality of experimentation and proactive engagement to discover what works best.

Travel Market Life is produced and managed by Urban Podcasts.