How does a global hotel brand stay true to its heart on social media? In this episode, I sit down with Molly Peel, Red Carnation Hotels’ social media strategist and 2025 UK Hotel Marketing Awards Rising Star, who infuses warmth and authenticity into 18 properties worldwide.

From wildlife adventures at Kedra Safari Lodge to cozy themed high teas, Molly weaves each hotel’s unique story into Instagram and Facebook, boosting engagement by 25%. Using Hootsuite for scheduling and social listening, she shares her secrets to building trust and meaningful engagement with guests via social media.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.