Hotels are asking the wrong question at check-in — and Alliants just proved it.

🔑 Apple Wallet and Google Wallet keys at Resorts World Las Vegas are table stakes. Member Pass is the real play: loyalty recognition built into the digital key so repeat guests see their benefits the moment they arrive.

🎯 One customer captured additional guest names from 13,000 out of 20,000 check-ins. Hotels book one name. Alliants helps capture the whole group — the difference between selling one spa package and five World Cup packages.

❓ Nobody's asking "What's bringing you to town?" They should be. Tristan Gadsby, CEO, Alberto Santana, Chief Revenue Officer, and Andrew Pirret, SVP Customer Experience at Alliants, explained how the check-in moved to pre-arrival (#NoVacancyNews) — where you can actually tailor the stay and learn why someone came.

💰 Golf packages going to people who haven't golfed since junior high. Hotels finally have the data to ask the right questions.

From HITEC. Visit alliants.com or find them on LinkedIn.

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