House of Brand with Torey Azure

In this episode, Brand Strategist Aaron Huskins joins Torey to talk about how you can use brand archetypes and other personification methods to help give life to your brand, both in its definition and in action through future messaging.

BrandCraft Creative Director Thomas Walsh sits down with Torey Azure to discuss a rarely talked about topic on House of Brand: your brand’s visual identity.

In this episode, Brand Strategist Aaron Huskins joins Torey to discuss the differences between branding for a product and branding for a service, and what professional services can learn from product brands to stand out from competitors. With vast experience in marketing for professional services at BrandCraft, Torey and Aaron are ready to bring the heat and help set you up for success. So, let’s get into it!

In Episode 12 of House of Brand, Kellie Easley is back to talk with Torey about the differences between core values and brand, how a company's values influence its brand, and to give tips and insights on how to define and uphold your organization's core values.

Jessi Miracle, award-winning Web Director at BrandCraft, joins Torey to discuss the importance of always prioritizing UX/UI, and messaging in web design in order to drive results for your business.

Learn how that foundation starts with brand and translates into websites that convert in this episode of House of Brand. Let's get started.

In this episode of House of Brand, VP of Brand Strategy Paul Carew and Torey Azure dive into two critical topics for business growth: aligning your sales and marketing teams and building a strong brand foundation before launching your marketing efforts.

Discover how sales and marketing alignment creates better leads, drives revenue, and ensures your teams speak the same language. Plus, learn why starting marketing without a clear brand strategy can lead to costly mistakes, inconsistent messaging, and frustration for your team and customers alike.

Whether you’re taking a brand to market for the first time or looking to optimize your strategy, this episode is packed with actionable insights to help your business stand out in crowded industries like professional services and B2B.

In this week’s episode of House of Brand, our Creative Director Thomas Walsh joins us to discuss how we use design to reinforce your message and how to create distinct branded elements that help you stand out from your competitors. 

In this episode of House of Brand, we are joined by Paul Carew. Paul is the VP of Brand Strategy at BrandCraft and has decades of experience in marketing, advertising, design, entrepreneurship, and more.

In this episode of House of Brand, we sit down with Chief Operations Officer of BrandCraft, Kellie Easley to discuss the concept of "marketing debt," what it means for your business and when and why you should have it.

In this episode, we wrap up the series on the Power of Positioning by teaching you how to build a positioning statement for your brand and best practices for getting into that process with guest, Aaron Huskins, brand strategist at BrandCraft.

Sample Positioning worksheet can be found here: https://cdn2.hubspot.net/hubfs/3290611/Resources/GS%20-%20Positioning%20Worksheet%20v1.pdf