In this episode, we sit down with Brady Heid, Senior Digital Marketing Manager at BrandCraft to talk all things marketing, the impact brand has on a marketing strategy, and best practices for using the two together to get results.

Dive into the art of positioning your business for long-term success. Torey and Aaron explore how defining your unique value proposition sets the foundation for growth. They break down the essential elements of positioning, why saying "no" is critical, and how the most successful companies focus on what truly matters before jumping into the “sexy” parts of branding. Whether you’re in the process of scaling or refining your brand, this episode is packed with actionable insights for entrepreneurs, business owners, and executives looking to build a strategic brand that stands out.

Are you ready to level up your brand and marketing strategy? Torey sits down with Chris Collier, VP of Marketing at EHS Insights, to dive into the ins and outs of brand building, scaling, and creating a lasting impact. They cover everything from making your brand stand out in niche markets to understanding the power of employee engagement and leadership in shaping brand identity. Plus, they share insights on balancing creativity with technical execution and why curiosity is key in marketing.

In this episode of House of Brand, Torey Azure chats with BrandCraft’s brand strategist, Aaron Huskins, about the basics of brand positioning. Kicking off a three-part series, they explore how positioning helps your brand stand out and why it's key to success. Torey and Aaron share insights on defining your brand's unique value and common mistakes businesses make along the way. Whether you're a business owner or marketing pro, this episode has practical tips for taking your brand to the next level. Tune in!

In the first episode of the "House of Brand" podcast, Torey Azure introduces you to the show and its purpose. With 30 years of branding experience, including running a successful agency, Torey is here to help mid-sized and small businesses—what he calls "flyover brands"—address their unique branding challenges. He’ll guide you through practical strategies for overcoming common branding issues, especially during crucial growth stages. Torey will also highlight how to avoid common pitfalls and keep your brand strong as you scale. If you’re navigating the mid-market space and looking to refine your brand, this podcast is tailored for you.