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One of the biggest mistakes I see small businesses make is underutilizing Local SEO practices. If you want your local business to rank better in Google searches, Local SEO is a necessity because it reveals things about your specific location that could have you appearing in a user’s local search.The key to success is learning what exactly Local SEO is, how to implement it in your own website, how you can support it with Technical SEO, and how the combined effect can impact your business. Let’s walk through it together.What Is Local SEO?About ten years ago, Google started plugging map listings into their search results and defining virtually every word in the English language to help them better understand a user’s intent. The result is when a user searches for a term such as “auto mechanic” Google will surmise that they are looking for an auto mechanic, and likely one not far from where they are. Essentially, Google uses proximity searches and word definitions to provide a user with what they hope is the exact information they are looking for.If there is a map listing on a page, your goal should be to get in that local listing. This is key because the data seems to say that ninety-five percent of people go for the map listing results that appear when they do an online search. Specifically, your end goal should be to reach the top three options in the map listing to help maximize website traffic.Bottom line? Google is basing the results they provide on the intent of the user, and to do that they are assuming that when the user does a search, they want a local business. If Google doesn’t recognize your business’ address or where you do business, they have no way of knowing if you are local to a user or not, which means you are off the list.

Implementing Local SEOThe best way to let Google know who you are by registering for their Google My Business program  and  to optimize your website for local searches. This is typically done best through signals such as: Google My Business registration. Register your business with Google My Business and take special care to fill out your contact information correctly and as you want it to appear everywhere. List your business’ hours of operation. Never change your phone number because it is connected to your business. Be consistent with how you list the URL of your business, whether that is with the “www” prefix or without it. Know where your Google My Business page points to and try to make a link back to it on the website. Make sure your business description is well-rounded.Owner Credibility. If a business is going to appear in the top results of Google’s map listing, Google wants to ensure that it is a valid business and not part of scam. They have some initial hurdles to answer and at times, we have had to submit documentation from the state showing the business is legit.  This is a good reason to have all your paperwork in order.Physical location information. In the past, Google preferred a physical address to be connected with a business. They now understand all businesses do not necessarily have brick and mortars and will allow a designation of a particular service area. Personally, I still recommend using a physical address if possible because everything is based on proximity. It is also a good idea to use a photo of your office as the cover photo for your Google My Business page.Chamber of commerce membership. When you become a chamber of commerce member, it is a signal to Google that you are a legitimate business, and it tells them more about your location. In other words, if you are a Houston Chamber of Commerce member, Google will assume that your business is  based in HoustonEnsuring that your business meets guidelines for Local SEO should increase foot traffic, leads from the website, and engagement. It is that important.

I was invited to give a talk on SEO for the Houston West Chamber of Commerce and decided to talk this and make a bonus podcast out of it.

This is a quick sprint though core vitals and how to use and interpret Web.dev. It is important to have a strong web hosting company to help with making sure you site passes core vitals. And, if it doesn't helping you make that work.

We also did a quick on page technical SEO walk though to help business owners understand how to do a quick audit of your page. We touched on title tags, H1, H2 tags and other on page technical seo elements that if you did nothing else, but fix these items, your page would be more apt to rank on local or long tail search. This segment is one of the quickest ways to fix what's wrong with your website.

Because of the icy weather we know a lot of you missed the talk in person or the opportunity to ask questions so we though we would put this up and if there are any questions please feel free to leave them in the comment section of the website site.

This is a little shorter format than our normal Internet Marketing Clinic classes but was great to be back in front of people and we are looking forward to doing more in person events.

As many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart.  So in this week’s podcast, we go through and unpack what that should look like and what you should be focusing on to set up a long-term sustainable strategy.

What Business is NOT Doing When It Comes to Digital Marketing.

So sometimes it's good to start in a place that highlights what we are not doing. There are 10 things that business owners don’t do or overlook.

Really understand who your customer is first and foremost. Then think about who you want them to be. The reason I break that in two is that although imaging where you want to go is important for success; not understanding where you are can be a huge hurdle to growth

Know what your analytics say. Understand your cost of lead acquisition.

Develop an email mailing list

Create a sustainable marketing budget

Using social media as a billboard rather than a strategy.

Keep databases clean

Choosing the wrong vendor

Automate everything you can.

Stand out and be the expert

Being flexible and being willing to pivot as needed

Understanding the Sales Funnel on Your Website

We hear a lot about funnels and how we should build them. And in the internet marketing clinic, we talk a lot about how to gain traffic to a website but equally important is how that traffic matriculates to sales.  I think a lot of what we talk about in this the Internet Marketing Clinic the top of the funnel. How to get people into your sales process. But we are going to challenge each of our business owners to start looking at the next steps from traffic

We see a lot of inbound marketing tactics, meaning offering folks something to get them to give you their contact information. Long term we should all have that goal. Either through education (white papers, webinars) chat or social media we need to encourage our end users to tell us who they are so we can continue to reach out and interact with them. It will take 17-23 touches before someone does business with you. So, part of our funnel goals should be to create ways to do that.

We fish for clients with a big net and that is how internet marketing has been taught for many years, but we need to consider funnel and conversion actions.

Who has a plan for client acquisition?

This is something that we really overlook with our websites. Everything you do should be geared around making sure you create an environment and a marketing plan to acquire customers. Your business should have a very strong digital footprint as well as a strong traditional plan. Both work together to maximize your business. Your SEO should not be the only thing driving your business.  You should never be a one-trick pony when it comes to marketing yet so many business owners fall into a trap of when something works never expanding outside of that path.

What is your Business' Value Proposition?

Experience says that most companies cannot define their value proposition to a prospective client. When you cannot do this, and you don’t have someone asking the right questions, you cannot drive messaging right.  The messaging is not clear to prospective clients and therefore makes it very difficult for them to start to move down the funnel and move towards doing business with you. People know what to expect when they do business with Amazon or other big brands. But how do you convey that? This is more of a thought provocation rather than something I am going to answer. As a business owner, it is imperative that you define your value proposition for your clients.

Are you Consistent with Web Site?

Both your clients and Google start to look for consistency in what they can expect from you or your business.  Feeding Google also feeds your clients and your social media properties that start to build a consistent footprint for your business. That consistency serves a few masters. One you are reinforcing your brand.

As we all know goals are important. At the start of the year, they seem to be front and center. Digital Marketing for your business is no different. There is no time like the present to get started with it.

Two Sides of the Content Coin

Content discussions have been going on since the start of SEO and internet marketing. Despite the topic sounding the same the reality is that the end user has become more demanding in what they want.  In the past we have said we need to put-up high-quality content, but we never really say why or what the benefits are from doing so other than maybe getting a higher Google ranking. Despite that being true, there are really two sides to this and as we walk into the new year that need become more defined.

So for many years we have talked about adding content in the form of evergreen pages and blog pages to help feed Google. We are very deliberate in word count and in technical structure, but do we stop to consider the user. In years page, no they were just a piece of bait out on the internet waiting for a client to come a long, click through and realize how great we are. Those days are gone.

Now we may put out a page of content, and we need to put the end user first. Google of course is still in the equation and structurally we do want to include certain items. However, the page now must be written from a more informational or educational standpoint. We need to demonstrate we are experts, a core theme we stress here at Vertical Web.

So my challenge and goals for website owners and marketers are to write solid content for their users. Make sure its engaging and creates interest in what you do, but do not be pushing the ‘sale.’ There are ways to do that gracefully and usually if you can master that you have a far higher success rate in our present climate.

Once you write out that content or those evergreen parts of your website then go back and fix it for Google, but in reality if you do that correctly, you are also fixing it for your end user

Avoid Missing the Mark

I often see website designers that miss the mark in being clear for their end users. It is always a good idea to create a clean website with a lot of white space and keeping is simple. But there is a thing as being too simple. Often to be creative with language, it often does not send a clear message back to others about what a website is about. If the website is unclear so will the ROI. End users are looking for information. They are picky in how they interact with the content. Adding confusion to the top of this will only diminish the value of what you do.

In the same vein it is equally as important to make sure you are also using the right images to convey your messaging. Its again a common mistake we see, but images need to be aligned with the subject matter.

Case in point, I am in the process of building our new verticalweb.com website and in that process I had gotten some outside brand opinion on positioning. And their comments were that we are a different type of company and then proceeded to suggest using abstract images for the home page. The problem is that the public has a certain expectation so putting a picture of paper ships in a bathtub does not convey we stand out in the crowd. There are so many jokes there. But the point of the matter is standing out in a crowd sometimes means you have to understand your audience and use images that work for them.

Understanding  and Educate Potential Clients

Educating potential clients is always a solid way to earn trust and create leads. However, its one of those things small business owners often miss the mark on.  Very often they want to tell people what they have to offer rather than listening to them and seeing what they need or how you can make their solution fit.  Listening is one of the best ways to understand our clients. And best of all they often give you the content to your website on a silver platter.

New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing? Wherever you are in your digital marketing journey, start it or strengthen it by making sure you have the fundamentals in place and that they are working for you.

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Resolution 1 - Fix Website Issues

Chances are, if you are reading this,  you already have a website for your business. Understanding of what the website needs to be able to do be successful is paramount. Otherwise, you have a website that sits there looking beautiful but not really doing anything beyond because it's in the abyss of the internet. Start With Your Web Host - Speed, Speed, SpeedYour Web Hosting company can be one of the best places to begin analyzing your website. Arguably, since the advent of Google Core Vitals, the role of web hosting now factors into the success of a website’s ranking. Google can and will penalize your website if it is slow. Even with an otherwise perfectly optimized website in place, slow speed will find your site out of the sight of a potential customer's path. So where do you find out how your website scores in core vitals? The answer is simple Web.dev. This Google site is for you to see how your site is doing based on their best practices model. If you check your website speed and it does not pass, this should be one of the first resolutions you should consider as the web development could be better. The next logical question is how to tackle these issues. First let's establish you could do everything else right for core vitals and if your web hosting company is not on board it is all for nothing. So let's get this off the table first. 

What Questions Do You Ask  Your Web Host about Core Vitals?Some considerations to address with a potential web host before signing should be:What kind of web server do you have running? There are several types of web servers. Although Apache is the most common, LiteSpeed Server is far better for SEO goals. They may push back on you and say that's a dedicated server function. Will the webhost set that up for you, or are you on your own to buy the license and install on your own? Vertical Web Includes LiteSpeed Servers as part of all of our WordPress Web Hosting Plans.Do you have compression and caching running on the web server? A web server can be set to compress images and help deliver images quickly. This does require less clients per server and more computing horse power. Again the answer may be dedicated server. Again, will they install it for you? This too is included as a part of all Vertical Web Hosting plans standard. What is the likelihood of the web server becoming overpopulated? This is a hard question to get an answer to. No one is really going to answer that question, but know this, a cheap web hosting plan is a quick indicator of a packed server. The bet is 99% of the people on that web server will never really do much, but if you are serious about marketing, this is not a circumstance you should take a chance with. A dedicated or managed server is a better scenario if you are unsure of the answer. WordPress Installation Considerations for Core VitalsThe other part of the core vital equation is a solid WordPress install. Bloated installs with bad themes and inefficient builders can bog your site down and cause issues. Vertical Web uses a customized install for our Management WordPress Hosting plans. Here are some examples of what to look for when using WordPress:Keeping the WordPress install currentEnsuring plugins are up to dateAvoiding bloated themes not designed to be core vital friendlyHaving the right caching software. We recommend WP Rocket and provide it with our WordPress Hosting plansRunning a speed te...

I often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic.

So we have some basic steps that we need to follow to do optimization for each page.

Step One: Define Objectives.

Coming off my last topic of Keywords this should be fairly easy to do. Figure out the core words you want to rank on and write them down and put them next to your monitor. They should be the forever guiding principles of how you want to run your website. For us, it is SEO and Web Design and I am going to speak and use those examples throughout. Notice how I just weaved the right words into my blog post.

Step Two: Understanding Your Competition

So maybe this can be defined as one of the most important steps because we need to understand the ecosystem that is the first page of google. So historically the rules were the same for everyone. A certain keyword density and you could bank that it was the same universally. Now the keyword and its usage is very niche-driven. What is the right density for one industry can be completely different from a second industry. It also can change from keyword to keyword and not just industry to industry.

The only way we can learn what it should be is is to understand and observe our competition. So you always take the word you want to rank on and see what the research or the SERP says.

When I take Houston SEO, I can see immediately there is a map. Because that map is there, we will have to change our strategy some, whereas the map will get the lion share of the clicks.

Past that I start to do some math and understand how the competition is using the keyword, how many times does it appear on their pages and how many words are even on a page. For Houston SEO the ranking homepages have in excess of 2500 words. And then I go through each page and understand the dynamics of each of the ranking pages so that I can utilize the topics. It’s a lot of data gathering and fact-finding.

I also am looking at what the competitors have as Title tags.

I use tools like SerpWorx so I can get a good handle on each and every site. I need to understand the word count, the backlinks, and the technical SEO aspects of the page.

I also pick the first 10 non-directory websites to base my research on.

I take the information for each and then create an average and then use that average as the delimiter of how I optimize the page.

Now I do have to take links into consideration with this exercise although link-rich sites usually throw off the average so I do sometimes throw those sites out, just as I would a directory.

Step Three: The Tools

I run the websites through Moz, Screaming Frog, and understand and continue to average out what I should target for the title, word count, and Technical SEO. The slightly being off can be the difference between the first page and the second page.

We are also big fans of RankMath and how that on-page grader can help guide you to the right SEO balance. It is not as detailed as what I am outlining, but it does help guide you through a process and help get you into the right place with things.

Understanding the technical SEO aspects of a page and then what your competitors are doing will help you formulate a great per page strategy that will tell Google what your page is about properly.

There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to be a part of your website and not being run elsewhere. Everyone needs one.

In today's website world, there is a level of brand building that has to go on for a sale to be made. The days of being in the number one spot and the sale being automatic are gone.  Plus, as the end-user has become more sophisticated in that they research purchases and they want to feel good about the company they are doing business with. They review and scrutinize each and every interaction. So to not have a blog that helps customers understand you, your brand, and how you do business puts you at a definite disadvantage in how you are reaching out to them, in hopes they choose you to do business with. The bar is definitely higher

How Do I Start blogging?

That is always one of the first questions I get along what is the difference between a blog and a Vblog.  So first things first. To start blogging you need to have your website set up in software like WordPress and it is hosted on your own website on your own domain. Now not to get off into the website builder conversation and why places like Wix, Square Space, and Shopify are not solid solutions for SEO, the fact is you need to have software that supports a solid blog and for us, WordPress is really the only solid option. If you care enough to follow this blog and our videos, then you take marketing seriously enough that it really is the only solid solution to excel in Google.

Once you have picked your platform, you will need to start generating the content, similar to what you see here. They usually are from issues and situations that impact your clients or provide information based on the services you provide. You would not put up a blog on selling coffee if you were a divorce lawyer. Remember these are ways potential clients and existing clients can know they have picked the right person for the job they have.

Should I have a Blog or a Podcast?

So my answer is both, but why should it have to be an either or situation? The reality is if you do your podcast properly it is the perfect fodder for your blog. After all, you are reading this, aren't you? In essence, it is a summary of the attached podcast and this is providing the show notes.  And this serves multiple masters with half the effort. What i mean is that if you take your blog post and do what I'm doing here which is writing an engaging page of content about the blog I am solving two problems with the same idea. It is foolish to me to try to separate the two and the most successful bloggers and podcasters have something for the others.

So let's look at why this is. Most businesses have customers that traverse multiple age groups. Those over 45 often like to take a moment and read about what they may be watching simply because they do not want to invest time into something that may or may not be productive. After all that maybe 2 hours of time you won't get back.  There are the folks under the age of 35 that are more apt to watch a video, even if it is a talking head. They want video and have no interest in reading. And then there is everyone else that podcasting has become a norm. They subscribe. They listen in their cars, at their desks, in the grocery store. Podcasting has become a way of life.

Who Should Host My Blog and Podcast?

I get this question a lot and honestly, it's hard to answer in a classroom because I don't ever want to be self-promoting. I personally own a web hosting company that was set up in 1998. We have geared it to what the SEO companies need. We understand the traffic and the needs of running a solid blog. I also recommend BluBrry to host the actual podcast files and YouTube of course for the video files.

I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence is still relevant and needs to be considered.

Gone are the days of just adding words to a page with no consideration of what the user intended to get in results. And we now also have to understand what Google thinks a word is about rather than what the word actually. So it has become a much larger job than just ranking terms.

I suppose if I think about Keywords and how they are now, traffic for traffic sake is useless now. The days of the comment is just a numbers game although still somewhat true, is fraught with a lot of pitfalls. I can think of numerous terms that if I ranked on them would garner me traffic but would not add one cent to my bottom line and that is really the name of the game.

ROI is something that has always been used against organic search. And that opinion is because most SEOs talk about Keywords without any acknowledgment of the value of those words and how you intend to convert that traffic. So as we talk through picking keywords, and how best to accomplish that, the intent of the user always has to be considered, or you end up with traffic for traffics' sake.

Long Tail Keyword and User Intent

Other things to consider, when looking at keywords and with a nod to the evolution of keywords would be the sophistication of the end-user.  What I mean is as search has evolved, end-users have learned how to better quantify their results. So they understand the more keywords they add to the root the more targeted the result will be to answer what they are looking for.

Considering the long-tail search is essential because the longer the tail the more unique the search but also the more likely someone will be to buy.

Keywords Everywhere 

One essential thing in selecting keywords it to understand how many people are searching for the word. When you select a word that no one searches for, it is a pointless exercise in my opinion.

Google of course provides a baseline to help guide this and with the Chrome plugin of Keywords Everywhere. It is designed to help you select the right keyword. The cost is cheap at a penny a search and it is well worth every dime you spend on it.

Some of the metrics it will cover is how many people search for a word. This is a great delimiter to help determine success. If the number is small, under a hundred, that word may not be a very effective keyword in driving sales. Conversely, a high number may equally be limited in the sense that it is so broad, there maybe is not a lot of competition on the word because it may not drive sales. By not being able to discern user intent, it may make a highly trafficked key term a bad key term.

Keywords everywhere also give the cost-per-click information. Although we are working with organic SEO, paid search terms are useful gauges of the value of the term. So when I review how worth a term is, if the word has low search volume but a $15 PPC bid, I am going to look to optimize for that word.

This tool is invaluable to selecting the right keywords for your site. But today, I had someone ask me where to start to find a keyword and the answer is simple. Google your competitors, find the biggest one, and then use a tool like SEMRush. This will help you find all the keywords associated with your business if you can’t figure them all out without some guidance. So when I put these tools together, I can make an informed decision about my website and how I interact with it. This allows you one set of tools to make the proper decision on how a page should rank.

Another overlooked tactic is often to consider your location. Locations, need to be appended to your search term when a term is deemed local by Google.

In last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when I create a page and why I usually get it right, with very little tweaking needed. As I thought about it I realized that my process really was a great topic to the Internet Marketing Clinic. 

What I have noticed though the years is that business owners struggle with the concept of content. The constant pushback is I don't know what to write about. And although I can say check your email and use that the reality is there is a way larger process involved. The problem is that if you're interested in   having a ranking website, this has to be handled.

In this class we go though that process and thought process of having a successful SEO content strategy.

Know What Your Business Does

For starters, I challenge each of your to do an elevator speech. Many do it and people have no idea what they do. Practice that because at the end of the day the perfect elevator speech can give you great guidance on meeting your SEO goals. For Vertical Web my elevator speech says we cover SEO (duh) Web Design and Web Hosting. Everything I do revolves around one of those three components. So I just know that is what I need to do with each and ever piece of content I create. Just the simple inclusion of this sentence gave me three top teir keywords that I was able to link to a relevant page. 

Know Who Your Target Audience Is

Once we know what we do...and you would be surprised how many people cannot articulate what they do, the next step is to identify who you are writing for. In other words, who is your clients. Are you reaching out to them properly. Do you understand who they are. The more in touch with your client you are, the more relevant your search placement will be. If done properly it does create a stream of leads for your business.  So make sure you know who your customer is and how to develop content for them. Don't overshoot your target, but also don't undersell your self either.

Know Who Your Competitors Are

Knowing who your competitors are is essential for success. What I often see small business owners not accurately identifying small business. Once I understand who my competitor is, I can utilize them to help me define the key terms I need to rank on. It's a very cost effective way of getting some market research for free or relatively low cost. 

Identify Keywords that Embrace Services You Offer with Your SEO Content Strategy

Once you understand the keywords, its is imperative to understand how to formulate content that embraces those terms yet addresses what your client needs. So we used a few examples in this class. You have learn to put yourself on the other side of the screen and use the terms your clients will use. You also need to learn to understand the question your clients ask that may lead to a warm lead.  This is often very difficult for business owners to step outside of themselves and see how end users see the. Once you master this, it helps you build a long term sustainable sales funnel. Understand the problems you solve for your clients. Meet people where they are. 

Know the Keywords Your End Users Use

One major mistake small business owners often do is not knowing the right words the end user uses. Tools like Keyword Everywhere is a simple and inexpensive way to translate what you think versus the words the masses use. Doing a simple search on the services you offer, and then coupling it with the keyword research from your competition, you start to have the right perspective to create a piece of content that will check the boxes.

Then what? 

Once you have all this information and a path forward, you can start into writing you page. From PPP Loans to SEO Web Hosting  you can start to build a page of c...

In last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy.  I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when I create a page and why I usually get it right, with very little tweaking needed. As I thought about it I realized that my process really was a great topic to the Internet Marketing Clinic.

What I have noticed though the years is that business owners struggle with the concept of content. The constant pushback is I don't know what to write about. And although I can say check your email and use that the reality is there is a way larger process involved. The problem is that if you're interested in   having a ranking website, this has to be handled.

In this class we go though that process and thought process of having a successful SEO content strategy.

Know What Your Business Does

For starters, I challenge each of your to do an elevator speech. Many do it and people have no idea what they do. Practice that because at the end of the day the perfect elevator speech can give you great guidance on meeting your SEO goals. For Vertical Web my elevator speech says we cover SEO (duh) Web Design and Web Hosting. Everything I do revolves around one of those three components. So I just know that is what I need to do with each and ever piece of content I create. Just the simple inclusion of this sentence gave me three top teir keywords that I was able to link to a relevant page.

Know Who Your Target Audience Is

Once we know what we do...and you would be surprised how many people cannot articulate what they do, the next step is to identify who you are writing for. In other words, who is your clients. Are you reaching out to them properly. Do you understand who they are. The more in touch with your client you are, the more relevant your search placement will be. If done properly it does create a stream of leads for your business.  So make sure you know who your customer is and how to develop content for them. Don't overshoot your target, but also don't undersell your self either.

Know Who Your Competitors Are

Knowing who your competitors are is essential for success. What I often see small business owners not accurately identifying small business. Once I understand who my competitor is, I can utilize them to help me define the key terms I need to rank on. It's a very cost effective way of getting some market research for free or relatively low cost.

Identify Keywords that Embrace Services You Offer with Your SEO Content Strategy

Once you understand the keywords, its is imperative to understand how to formulate content that embraces those terms yet addresses what your client needs. So we used a few examples in this class. You have learn to put yourself on the other side of the screen and use the terms your clients will use. You also need to learn to understand the question your clients ask that may lead to a warm lead.  This is often very difficult for business owners to step outside of themselves and see how end users see the. Once you master this, it helps you build a long term sustainable sales funnel. Understand the problems you solve for your clients. Meet people where they are.

Know the Keywords Your End Users Use

One major mistake small business owners often do is not knowing the right words the end user uses. Tools like Keyword Everywhere is a simple and inexpensive way to translate what you think versus the words the masses use. Doing a simple search on the services you offer, and then coupling it with the keyword research from your competition, you start to have the right perspective to create a piece of content that will check the boxes.

Then what?

Once you have all this information and a path forward, you can start into writing you page. From PPP Loans to SEO Web Hosting  you can start to build a page of content that discusses your topic an...