n this episode, I break down the single most important skill for any coach who wants to scale: relentless focus.

Here’s the math:

👉 Value Videos convert at about 20%.
👉 Send 15 per month, and you land 3 new clients at $1,000/month.
👉 That’s $3K MRR, $18K/month in 6 months, and $216K/year.

If you go bigger? 30 VVs per month at the same rate can turn into 6 new clients, $36K/month, and over $423K/year.

Most coaches miss this because they don’t double down on what works—they get distracted by every new tactic. The truth is, the fastest way to grow is not adding more strategies, it’s relentlessly asking:

“How can I send more Value Videos?”

If you want to scale without burning out, this episode is your blueprint.