In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.

We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.

Key Takeaways:

[00:01:13] RB2B's journey to $5M ARR with just 5 team members

[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com

[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation

[00:18:37] RB2B's approach to product validation with 300+ discovery calls

[00:23:00] Creating a differentiated product with real-time website visitor identification

[00:26:40] Pricing challenges and the journey to finding the right model

[00:30:58] Creating massive awareness primarily through LinkedIn

[00:35:30] The four main product challenges and their plans to overcome them