Law firms are increasingly expanding their scope and advertising "add-on" services. How can attorneys make use of these to make themselves "stickier" to clients, and how can law firms promote these services in a way that conveys their increased importance to the overall client experience? In this podcast interview, the speakers discussed this and more. 

 

Questions Harriet will asked the speakers:

• Tell us a bit about the evolution of NRF’s Legal Operations department: what was the intended purpose, and how does it interact with the larger business?

• How can attorneys make use of this group (or others within the firm) to make themselves "stickier" to clients? 

• How is (or can) the firm promote these services in a way that conveys their increased importance to the overall client experience?

Moderator:

@Harriet Joubert-Vaklyes - Senior Project Manager - Legal Operations, CBRE Group 

 

Speakers:

@Al Hounsell - Director - Strategic Innovation and Legal Design, Norton Rose Fulbright Canada 

Kathy Goodman - Practice Innovation & Knowledge Counsel, Paul Hastings (London)