1. Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students. 
2. Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.
3. Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.
4. Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community. 

SPECIAL GUEST

Travis Judell

Communications Specialist

School District of Holmen, Wisconsin

Email: [email protected] 

LinkedIn: Travis Judell

Website: https://www.holmen.k12.wi.us 

Facebook: https://www.facebook.com/holmenschools 

Instagram: https://www.instagram.com/holmenschooldistrict 

USEFUL INFORMATION

• Great stories:
  • Father vs Son Wrestling Duel 
  • Holmen Devils Lake April 2024
  • Holmen Devils Lake April 2023
  • Devils Lake 2022 Video
  • Bus Driver Story
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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