Research suggests the No.1 top priority for finance leaders right now is advanced data analytics. But what does that really mean, and how can businesses leverage that to move the needle? On this episode we're chatting with someone who's done it: self-proclaimed "data geek" Cheryl Aarsvold, the VP of Finance for ProProint, a salon management software company. After providing some background on the company (1:47), she explains how the pace of change (especially over the past year) has made data analytics so crucial in faster, more impactful decision-making (3:44). And yet, many businesses struggle to extract the right information and then actually use it to their benefit (5:26). Aarsvold says, for ProPoint, implementing NetSuite and working with SuiteAnalytics workbooks helped the company overcome challenges around disparate systems and lack of visibility into critical parts of the business (9:01), enabling her to pull timely information to support big business decisions and drive growth (15:12). Furthermore, Aarsvold is able to customize that information in ways that are unique to the salon management industry with the click of a button, which she calls "magic" (18:12). Of course, being in salon management presented another unique set of challenges amid closures in 2020. Aarsvold explains how she used SuiteAnalytics to extend ProProint's cash flow runway, targeting data by state to keep up with changing regulations (23:29). Aarsvold concludes with words for finance leaders everywhere, promising that SuiteAnalytics is "everything you've wished you had all these years" (27:57).

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