Join agricultural economist Joseph Kau from the Agricultural Research Council (ARC) as he explores how indigenous crops can thrive profitably through agroecology. 

Kau explains how agroecology balances ecological sustainability, social justice, and economic viability. He shares insights on how crops like rooibos tea and Karoo lamb demonstrate the power of respecting local knowledge, securing premium prices through geographic indicators, and building niche markets.

Discover how agroecology not only enhances soil health and biodiversity but also empowers local farmers, preserves indigenous knowledge, and opens doors to long-term profitability.