CIM Marketing Podcast

How AI can help challenger brands beat the competition


Listen Later

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. 

 

He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.  

 

This podcast will:

• Reveal why AI marketing will help small firms catch up with major corporates

• Explore how technology will relieve marketers of time-consuming mundane jobs

• Highlight why marketers are unwise to rely on LLMs

Want to know more? Check out the CIM Content hub now for all things marketing.

...more
View all episodesView all episodes
Download on the App Store

CIM Marketing PodcastBy CIM | The Chartered Institute of Marketing


More shows like CIM Marketing Podcast

View all
The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

The Marketing Week Podcast by Marketing Week

The Marketing Week Podcast

6 Listeners

Katherine Ryan: Telling Everybody Everything by kathbum

Katherine Ryan: Telling Everybody Everything

627 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

972 Listeners