AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover:

• Why AI search is different from traditional personalization (and why that matters)
• How AI uses context to surface products — and what that means for your website
• Why conflicting information across your site can cost you the sale
• The subscribe and save explainer page every brand needs to build (or audit)
• How to make shipping and delivery info visible to AI, not just humans
• Why product use cases — including who your product is NOT for — are a competitive advantage
• The difference between HTML and JavaScript for AI crawlability
• URL structure tips inspired by Chewy and PetSmart

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