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How Amazon Prices Fashion
In episode 48 of Total Retail Talks, Mabel McLean, director of Amazon IQ at L2, a member-based business intelligence firm that benchmarks digital trends, discusses the key findings of L2's most recent fashion digital survey, “Amazon: Fashion Pricing Insight Report," including how aggressive Amazon’s dynamic pricing algorithm is relative to third-party discounting, how frequently Amazon changes the…
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By Total Retail
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In episode 48 of Total Retail Talks, Mabel McLean, director of Amazon IQ at L2, a member-based business intelligence firm that benchmarks digital trends, discusses the key findings of L2's most recent fashion digital survey, “Amazon: Fashion Pricing Insight Report," including how aggressive Amazon’s dynamic pricing algorithm is relative to third-party discounting, how frequently Amazon changes the…
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