Learn how Amazon is using right-sizing technology to reduce plastic waste, emissions, and shipping costs with science-based targets. This episode explores the challenges of reusable vs. recyclable packaging and why water usage plays a crucial role in sustainability.

Evelio Mattos, Adam Peek, and Cory Connors break down Amazon's latest curbside-recyclable innovations, the complexities of sustainability decisions, and the broader impact on brands worldwide.

Plus, hear how companies like Liquid Death are using clever marketing to challenge legal roadblocks in the packaging world.

Topics:

1. Amazon packaging innovation

2. Right-sizing packaging

3. Reusable vs recyclable

4. Curbside recyclable packaging

5. Water usage packaging

6. Reducing packaging waste

7. Amazon sustainability efforts

8. Liquid Death marketing

9. Sustainable packaging tools

10. Packaging emissions