Adina Eden Mizrahi was 18 when she took $100 and sold her first piece of jewelry. 11 years later, Adina Eden is a multi-million dollar brand, sold in every major department store and worn by millions of people around the world.

Pitch your business idea today: https://pitch-place.com

Ride of a Lifetime by Bog Iger: https://a.co/d/gVIkx9g

Finding Me by Viola Davis: https://a.co/d/dVer28c

Tuesdays with Morrie by Mitch Albom: https://a.co/d/cj8FzjN

Follow Adina on social media:https://www.instagram.com/adinaeden_https://www.instagram.com/itsadinaeden/https://www.adinaeden.com

Check out Lori Kassin on Momentum: https://open.spotify.com/episode/66Fn233n5uDygTOS7W3Xmj?si=XZ1SKoovSzKUfR9oB5R4lg

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(0:00) Coming up…

(2:57) Where it all began

(4:25) Early motivations to make money

(6:46) Starting Adina’s Jewels at 18

(9:42) Starting with $100

(12:36) Expanding into e-commerce out of her parents’ basement

(15:11) “I wasn’t meant to be a follower”

(17:41) Bringing on her brother Meyer as a partner

(21:23) Expanding into new frontiers with her brother

(24:52) What it’s like running a business in college

(27:49) Hiring her 1st employee and relinquishing control

(31:38) How influencer marketing exploded the business

(33:46) Madison Beer tagging them on Instagram

(36:11) Professionalizing the company

(40:15) Breaking into EVERY major retail chain

(41:26) The email from Nordstrom that changed the game

(45:22) Expanding the team

(47:31) Opening up a physical retail location

(50:04) “You should be failing right now”

(52:26) Growing pains of expanding too quickly

(56:04) Innovate or die

(57:30) Getting listed on Forbes 30 Under 30

(1:02:58) Just start

(1:06:23) The #1 mistake early founders make

(1:09:34) Balancing parenthood and professionalism as a woman

(1:12:56) Why Adina gives back

(1:17:10) Adina’s experience with infertility

(1:19:22) Do you have to choose between doing well and doing good?

(1:20:24) Favorite books

(1:21:49) Worst advice you’ve ever received?

(1:22:39) If you had to start all over again, where would you start?

(1:24:32) Momentum Moment

(1:26:37) Closing thoughts

(1:27:57) Outro