Lorena Arathoon and her team at Tasu Chips have launched their brand on Amazon and are looking to refine their strategy. Betsy McGinn, an Amazon guru and e-commerce strategist, joins Community Call to provide Lorena with ideas that will steadily grow sales. Find out how to create the perfect listing, the advertising that's worth investing in, and what you should avoid at all costs on the platform. Find Betsy's companion deck shared on this episode in our Slack Community, join us: https://slack.bevnet.com/sign-up