What can founders learn from elite athletes, and how does coachability translate into venture building? In this episode of The Augmented Life, Michael Tiffany sits down with Ruben A. Austin, founder of All In All, former football player, and serial entrepreneur. From growing up in Düsseldorf to joining an NFL international recruitment program, Ruben’s journey spans continents, careers, and communities. They dig deep into Ruben’s philosophy on adaptability, leadership, and why building real human connection offline, is still the most powerful force in business. Ruben also shares what it takes to curate a high-trust room, how he sees seasonality shaping creative work, and why slowing down is the ultimate founder superpower.

—⏱️ Timestamps00:00 –

Intro: From athlete to entrepreneur

01:13 – Growing up in Düsseldorf & playing American football

02:13 – NFL pipeline & facing failure early

03:31 – Why Ruben chose Mystique as his favorite villain

04:27 – Coachability and adaptability in startups

06:24 – What makes someone truly coachable

07:23 – Why peer groups may matter more than mentors

08:14 – Surrounding yourself with people who tackle big problems

09:38 – Trump, thinking big, and perspective shifts

11:05 – Worst-case scenario thinking as a mental unlock

12:19 – Mortality as a driver for intentional living

14:32 – Can AI replicate the soul of human creativity?

16:13 – Empathy, texture, and what AI still can’t do

17:24 – What “good energy” really means at events

19:00 – From transactions to relationships: Ruben’s evolution

20:25 – Shared interests as the root of strong communities

22:20 – Why New York’s seasonality drives creativity

24:28 – Slowing down to spark ideas

25:46 – Summer, seasonality, and the hidden opportunity in downtime

27:14 – Optimizing during off-seasons

28:20 – Fundraising, VC cycles, and the post-Labor Day relaunch

28:55 – Where to find Ruben and All In All

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