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We brought on Daniel Esrig, Co-Founder and CTO of LevAR.io, a new AR / VR company that allows for an affordable modern experience for eCommerce businesses. LevAR allows any company to use 3d models with seamless AR / VR capabilities on their website with the simple installation of an app and very little onboarding to get started. It's very clear that as experiences improve, customers in B2B will expect more robust product pages and products experiences to better understand how products work and behave in real life.