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In this episode of The Author Next Door, Angela Haas explores how color theory can strengthen author branding and help writers create a more memorable, cohesive visual identity.
She breaks down how colors shape reader perception, signal genre and mood, and influence the overall experience readers have with your books, website, and event materials. From book covers to merchandising, this episode offers practical guidance for authors who want their branding to feel intentional and instantly recognizable.
In this episode, she discusses:
🛠️ Resources mentioned:
Color Wheel and Color Theory Basics: https://www.color-meanings.com/color-wheel/
Pinterest for Color Palettes: https://www.pinterest.com/
Color Palette Inspiration from Paint Samples: https://www.houzz.com/magazine/color-schemes
Color Psychology in Marketing: https://www.verywellmind.com/color-psychology-2795824
🎙️ Learn more about the show:
https://theauthornextdoor.com/
📬 Sign up for exclusive content:
https://bit.ly/49hvRVp
By Angela Haas & Cassie Newell5
44 ratings
In this episode of The Author Next Door, Angela Haas explores how color theory can strengthen author branding and help writers create a more memorable, cohesive visual identity.
She breaks down how colors shape reader perception, signal genre and mood, and influence the overall experience readers have with your books, website, and event materials. From book covers to merchandising, this episode offers practical guidance for authors who want their branding to feel intentional and instantly recognizable.
In this episode, she discusses:
🛠️ Resources mentioned:
Color Wheel and Color Theory Basics: https://www.color-meanings.com/color-wheel/
Pinterest for Color Palettes: https://www.pinterest.com/
Color Palette Inspiration from Paint Samples: https://www.houzz.com/magazine/color-schemes
Color Psychology in Marketing: https://www.verywellmind.com/color-psychology-2795824
🎙️ Learn more about the show:
https://theauthornextdoor.com/
📬 Sign up for exclusive content:
https://bit.ly/49hvRVp

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