Last week the newly announced CEO of Starbucks landed in hot water when it emerged that he’d be commuting from his home in California to the Starbucks headquarters in Washington using a private jet. The 1,600 km, three-hour commute stoked a wave of criticism online.

It’s not the first time a public figure has come under fire for their eye-watering air mileage; earlier this year media outlets began scrutinising Taylor Swift's carbon footprint after a student began posting her flight information online by using publicly available data to track the take-offs and landings of privately owned planes belonging to the rich and famous. Her lawyers threatened to sue him, saying that the tracking amounted to "stalking." In 2022, Twitter banned the same student’s profile after Elon Musk accused him of sharing his "assassination coordinates".

But when a four-hour private flight emits as much as the average person does in a year, climate campaigners say that the cost to the planet is not worth the convenience.

BBC business reporter Charlotte Edwards unpacks the Starbucks CEO’s controversial commute and lifts the curtain on the business of luxury air travel. And our climate and science reporter Esme Stallard explains the environmental cost of the industry.

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