In this episode of Subscription Prescription, I sit down with the founder of BakIt Box to explore how rethinking subscription cadence, product strategy, and communication channels led to deeper customer engagement and better retention.

We talk about why they abandoned the monthly model in favor of quarterly shipments, how they turn subscription kits into high-converting one-time products, and what it looks like to actually serve customers through SMS content instead of sales pushes.

If you're building or optimizing a DTC subscription, this conversation is packed with actionable insights on:

• When and why to shift from monthly to quarterly fulfillment
• How to design one-time products that lead back to the subscription
• Using SMS to improve retention (without discount spam)
• What homeschool audiences really value in a subscription
• Building loyalty through exceptional customer service

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