Behavioral finance, or the psychology of investing, explains how and why people make money decisions. John R. Nofsinger, professor of finance at the University of Alaska and author of The Psychology of Investing, describes the biases that can cause investment failure and gives tips on how to avoid making investment mistakes. Why does emotion play a role in financial decision making, and why is it so important to keep track of the bigger picture?www.profile-financial.com/webinar. Follow John Nofsinger at: http://www.financeesp.biz