“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform.

John prides himself on creating “relentlessly helpful content.” This catchphrase launched a positive change for John’s personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his content, he has been able to reinforce and grow his message. John’s tips for being successful on LinkedIn include crafting a compelling headline, being consistent with your brand’s image and voice, and writing thoughtful comments on posts from those in your industry. John explains that he actually gets most of his business from interacting in the comments of other people’s posts. 

Tune into this week’s episode on the importance of building a community on LinkedIn and how it can benefit your brand and business. 

 

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn