Who would have thought that Bone Broth Hot Chocolate could be a thing.

Well, apparently, it can be - and  Beck’s Broth is leading the game with MASSIVE growth in under a year of business. 

Here's the thing - I’ve worked in the CPG space before (consumer packaged goods) - and let me tell you, it’s a tough TOUGH grind.  So after seeing this company blow up this past year, I wanted to have a chat . . . 

We’re talking with Beckie Prime, founder of Beck’s Broth, and Dom  Mastronardi, the COO, about what they’ve learned so far, and how we can take a couple lessons from their books. 

If you’ve ever wanted to start something, but have talked yourself out of it . . . or felt like you couldn’t do it  . . . I highly recommend you listen to today’s show. 


We’re covering: 

• a hot toddy email 
• benefits of bone broth
• how the idea of bone broth hot chocolate came to be
• struggles of a start up, and what people may not know 
• how fate helped them get a distributor
• tips if you’re thinking about starting a business 
• Beck and Dom’s feelgood things 
• what’s next for Beck’s Broth 

About Beckie:
Beckie Prime is the founder of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. As a holistic nutritionist with a passion for gut health, her company was born from a desire to create a wellness product that was as delicious as it was nourishing. 

Beckie is now leading the bone-broth movement! Over the past few years, Beck’s Broth has grown significantly, and Beckie has built a loyal following while gaining traction across the country. The products are now carried in almost 100 stores with partners and online retailers across Canada including Well.ca, Natura Market and Healthy Planet. Beckie was recently awarded ‘One to Watch’ by CHFA (Canadian Health Food Association) at their West Expo and will be appearing in the next season of Dragon’s Den.
 


About Dom:
Domenique Mastronardi is the Chief Operating Officer of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. She is a self-professed coffee-loving granola girl who loves wellness and movement. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable.

 

She studied Biological Engineering at the University of Guelph and achieved a Master’s in Food and Sustainability Engineering with an OMAFRA Scholarship and Dean’s Award. One of Domenique’s first forays into sustainable engineering was with The Happy Era, a company she founded which produced small-batch, protein-packed breakfast mixes which made use of innovative upcycled ingredients in its sustainable and tasty formula.

  

Domenique joined Beck’s Broth in 2024 to bring her informed and strategic lens to product innovation and operations. She heads up Operations and is working on some juicy innovation for the company’s newest product drop … but you’ll have to wait to find out more!

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Website: www.becksbroth.com

EXCLUSIVE CODE for feelgoodery listeners:
use the code FEELGOODERY20 at checkout to save 20% off your first order! 

Grounding Sheet I mentioned on the show: 
https://www.amazon.ca/dp/B0CRBC4LCN?psc=1&ref=ppx_yo2ov_dt_b_product_details