Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.

What You’ll Learn

• Why starting with content de-risked their entire business
• How £20k funded the first critical leap
• The discipline behind focusing on the UK before global expansion
• What founders misunderstand about slow, steady scale

This is a practical conversation about focus, restraint, and building something meaningful without rushing scale.

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.

👉 Subscribe now and be part of the movement.