1. Understanding Branding: Learn the dual aspects of branding—strategy and design—and why both are crucial for your school’s identity.
2. Common Branding Mistakes in K12: Madison Carr, an expert in school branding, discusses the typical pitfalls schools face in their branding efforts and how to avoid them.
3. Beyond Visuals: Discover why effective branding is more than just aesthetics like logos and colors and why settling for low-quality visuals can negatively impact your school's perception.
4. The Power of Words: Words shape your brand. Madison provides insights on selecting powerful messaging that aligns with your school’s vision and resonates across all communication channels.

Why Listen? This episode is essential for school communicators looking to enhance their branding strategy amidst growing school choice. Gain practical tips and insights to elevate your school’s brand and stand out!

SPECIAL GUEST

Madison Carr

Creative Director

Creative Chameleon Studio, Ohio

Email: [email protected]  

LinkedIn: https://www.linkedin.com/in/madisoncarr/ 

Website: https://www.creativechameleonstudio.com/ 

USEFUL INFORMATION

• Madison’s examples:
  • Bellevue Children's Academy: https://bcacademy.com/
  • Willows Preparatory School: https://willowsprep.com/
• Student story video from Marshalltown, IA.
• Join membership now and you won’t pay until July! Learn more here. 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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