In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design.

So once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design.

An important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution.

So how do you fully embrace strategic thinking without losing the thing that makes design so valuable?

In this episode Leon Hovanesian shares the lessons he learned on his journey.

You'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words.

This is a great episode if you want to have more influence on business as a designer while staying true to our field.

--- [ GUIDE ] ---

00:00 Welcome to episode 103

01:54 The interview

03:00 Who is Leon?

04:36 The balance between strategy and design

08:26 Ignoring strategy isn't an option

12:50 Jumping from design to strategy

14:30 Make it tangible and real

20:20 How do you get out

28:55 Show me what you do

33:40 Keep it simple

36:30 When will business become design

40:05 Get in touch

41:20 Closing words

--- [ LINKS ] ---

* https://www.linkedin.com/in/leon-design-innovation/

* https://doblin.com/

* https://medium.com/chicago-business-designers

* Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh

--- [ MORE ] ---

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