Do you really have to “be everywhere” online to run a thriving business? In this episode, I sit down with Brittney Lynn (https://www.humanconnectionagency.com/), a business owner who ditched the constant posting and still managed to run a profitable business.

If you’ve ever felt the pressure to chase every trend or stack your calendar with marketing to-dos, you’re in the right place. This conversation gets real about riding out tough seasons, grieving, changing direction, and finding out what actually matters when you work for yourself.

We're digging into what it looks like to keep your business going when life hits hard, how to decide between hiring a team or staying solo, and why it’s totally okay to find most of your clients through relationships instead of Instagram Reels.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Focus on deepening relationships with current clients instead of chasing new ones across every social platform.

• Give yourself permission to pause, pivot, or stay solo if a big team doesn’t feel right for you right now.

• Don’t box yourself in—try out new offers or services and let your path evolve based on real opportunities, not just business plans.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.