Do you really have to “be everywhere” online to run a thriving business? In this episode, I sit down with Brittney Lynn (https://www.humanconnectionagency.com/), a business owner who ditched the constant posting and still managed to run a profitable business.

If you’ve ever felt the pressure to chase every trend or stack your calendar with marketing to-dos, you’re in the right place. This conversation gets real about riding out tough seasons, grieving, changing direction, and finding out what actually matters when you work for yourself.

We're digging into what it looks like to keep your business going when life hits hard, how to decide between hiring a team or staying solo, and why it’s totally okay to find most of your clients through relationships instead of Instagram Reels.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Focus on deepening relationships with current clients instead of chasing new ones across every social platform.

• Give yourself permission to pause, pivot, or stay solo if a big team doesn’t feel right for you right now.

• Don’t box yourself in—try out new offers or services and let your path evolve based on real opportunities, not just business plans.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

In this episode, I sit down with Payton Moran, a business coach (https://payton-moran-495e.mykajabi.com/) and homeschool mom, to talk about what it really takes to run a business and keep the tiny humans alive—without turning into a productivity robot. Spoiler: Peyton’s not here for color-coded perfection or out-of-touch hustle hacks, and honestly, neither am I.

In our conversation, Payton gets real about making business and family life play nice. We chat about prioritizing what actually matters (hint: it’s not having spotless dishes), finding a rhythm with homeschooling and work, and why letting go of “the right way to do things” might be the biggest sanity-saver of all. There’s also some honest talk about interruptions, messy notes apps, and why sometimes you just have to write content while the kids watercolor a chicken nugget.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Prioritize needle-movers in your business and let the small stuff slide.

• Use practical routines (like the humble Notes app) to capture ideas on the fly, whenever messy life allows.

• Give yourself permission to break the “rules” and build a business that fits your actual, ordinary-but-thriving life.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

Let’s be honest: folding laundry is the least glamorous business task out there—which is why I’m glad to hand the mic to Morgan Specht, military spouse, mom of two, and founder of Specht & Co (https://www.spechtand.co/), who’s here to tackle the real juggling act of running a business while solo parenting (and, yes, trying to find her blow dryer in a house full of moving boxes). If you’ve ever dreamed about outsourcing everyday household chores or wondered how anyone keeps a business afloat when life doesn’t stick to a plan, you’re in the right place.

In this episode, I chat with Morgan about what it’s really like to grow a service-based business while moving bases, navigating solo parenthood, and trying not to lose your client pipeline every time the Wi-Fi changes. We talk practical support and why making friends (even if you’re the world’s biggest introvert) is a business strategy, not just a sanity saver. If you’re crafting a business that suits your ordinary-but-thriving life, this one’s for you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Make your business sustainable by being honest about what support you need—inside and outside your business.

• Embrace seasons of lower productivity (like moving or solo parenting), and drop the guilt about not “doing it all.”

• Build your network, ask for help, and remember: finding your people is half the battle, both in business and in everyday life.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

In this episode, I sit down with flower preservation artist (and certified time-blocking wizard) Kristin Wilson to talk about what it really looks like to run a business with just a handful of hours a day—while still showing up for your people, keeping burnout at bay, and letting go of all those “shoulds” that clutter up your to-do list.

Kristin ditches the “rise and grind” mindset in favor of the slow-burn success that actually fits real life. We get into how she schedules her week around family needs (without apologizing for her priorities), why she’s loyal to basic tools instead of shiny new apps, and what she’s intentionally saying “no, thanks” to—looking at you, TikTok. If you crave permission to do less, but better, this chat is all you.

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Break your work into realistic time blocks based on actual life (not what the productivity gurus say).

• Use simple systems—like post-its and Google Calendar—to stay organized, instead of overcomplicating everything with “must-have” tools.

• Set boundaries with yourself and your clients—intentional slowness is a strength, not a flaw.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like “balance” is just something out-of-touch business gurus talk about, while the rest of us are squeezing in work between school pick-ups, chemo appointments, and the not-so-glamorous realities of real life? This episode is for you—the ordinary-but-thriving business owner who’s juggling caregiving, client deadlines, and maybe a nap (a win in my book).

Today, I’m joined by Rebecca Stanisic (https://bitofmomsense.com/), a writer and content strategist who’s built a business that flexes around heavy caregiving seasons, endless appointments, and all the unpredictability that comes with real life (spoiler: no 5am routines required). We chat about tossing perfectionism, setting client expectations for actual humans, finding your real productivity windows, and—yes—giving yourself permission to ignore TikTok if it’s not your thing. If you’re tired of “crushing it” and just want a business that fits your life, not the other way around, this episode is for you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Build honest communication and realistic timelines into your business so you can flex when life happens.

• Drop the guilt about not doing “all the things”—focus your energy in the places that actually serve you (and your clients).

• Use simple tools (like a well-loved Google Calendar) and let your systems support the real-life version of productivity.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like your brain has more browser tabs open than your laptop? Same. In this episode, I sit down with Brittany Braswell (https://www.brittanybraswellrd.com/) for a real talk about paring down distractions and building a business that actually fits real life (kids, carpool, inbox chaos and all). We dig into everything from closing computer tabs (seriously, it’s a thing) to saying “no thanks” to shiny new courses and unsubscribing from those relentless business emails.

If you’ve ever wondered what it actually looks like to keep your business lean without losing your sanity, Brittany’s sharing the CEO pact she made with fellow health-centered business owners. Yep, it’s part accountability group, part anti-hustle manifesto, and packed with practical boundaries.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Pare down distractions by choosing just a few trusted voices and resources to follow.

• Set clear work boundaries, like closing all those browser tabs and actually shutting down your computer at the end of the day.

• Determine your real ROI tasks and get comfortable saying no—even when something looks “fun” or “productive” but doesn’t really move you forward.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Feel like you’re playing whack-a-mole with your business—tweaking your offers, rewriting your content, posting more without seeing results? You’re not alone in the ordinary-but-thriving club.

In this episode, I get real about why market research isn’t glamorous, but absolutely game-changing (seriously, Google Forms are my love language). If you’ve ever wondered why your audience isn’t biting or why engagement flatlined, this chat is for you—and yes, I spill all the honest details from my own market research deep-dives.

I walk through exactly how I ran fifty-five (yes, fifty-five) market research calls in six weeks, why talking directly to your audience matters way more than just sending another survey, and how even exhausted introverts (hi, it’s me!) can come out the other side actually excited about their offers again.

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Stop guessing and start asking—get on real calls with your audience to uncover what’s actually going on.

• Keep your questions broad and focused on their world, not your sales page (curiosity wins every time).

• Use the language and insights you gather from market research to shape your copy, offers, and confidence in those ordinary-but-awesome business moves.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

I sat down with Raven Wilson (a fellow real-life business owner, just like you) to get honest about what actually works for ordinary folks trying to run a sustainable business—without the billion-dollar overwhelm or seven-figure fluff.

From juggling work, life, and the occasional out-of-office moment, this episode tackles that messy tech stack and reminds you that it’s absolutely okay to do business on your own terms.

Raven shares her quarterly tech stack audit process, complete with all the witty, real-life stories you crave—including how she avoided a $200 mistake and why sometimes a tool isn’t the answer (and sometimes, it totally is).

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Create a list of every tool you use—even the free ones—to get clarity on what’s actually adding value.

• Simplify your systems by pausing or canceling subscriptions for tools you’re not actively using (your bank account will thank you!).

• Trust your gut when making tech decisions; sometimes the best solution is old-school delegation, not another pricey app.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

In this episode, I’m breaking down every tool I use to run my web design business—no expensive subscriptions, no “million-dollar must-haves,” just the practical stuff that actually keeps me organized and sane.

If you’re tired of confusing recommendations from celebrity entrepreneurs and just want to know what a real, ordinary-but-thriving business owner uses to get through the week (and keep the lights on), this one’s for you.

I’m chatting about how I keep things lean—why I ditched monthly fees for lifetime access deals, ways I use trusty platforms without going overboard, and how I separate “nice-to-have” from “must-have” in my own business. If you’re juggling the usual chaos of emails, clients, marketing, and all the behind-the-scenes admin—with a limited budget and zero patience for unnecessary tech headaches—I’ve got practical tips and honest confessions coming your way.

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Cut monthly expenses by hunting for solid lifetime access deals on essential software.

• Simplify your tech stack by ditching tools you’re not actually using (that “audit” might surprise you!).

• Use automation—without going overboard—to keep your business organized and your sanity intact.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

Let’s get real: running a business when you’ve got toddlers wrecking the living room (or, let’s be honest, when life just refuses to chill) is a whole different vibe than what business gurus promise.

In this episode, I brought on Amy Hanneke (https://hellococreative.com/)—website copywriter, brand messaging specialist, and fellow champion of doing business between coffee breaks and childcare drop-offs—to talk all about work sprints, staying productive without burning out, and why “the vibe” isn’t just for Instagram.

Today, Amy and I get into the nitty gritty of carving out focused work time when your schedule looks more like a patchwork quilt than a color-coded calendar. We share how to plan sprints when the only thing you can predict is interruptions, choosing the work that actually needs deep focus (versus what can be done in the car line), and building systems that flex with your real life—messy mornings, snack breaks, and all. If your business plans usually go sideways before noon, you’ll feel right at home.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com
→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Set yourself up for success by planning your work sprint before you actually get started—no using precious deep work time on opening your to-do list.

• Batch your deep work tasks during kid-free hours, and save the quick wins (like emails and DMs) for those pockets of chaos life throws at you.

• Track your time (without judgment) so you actually know where you’re spending it—and what you can drop for good.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.