Total Retail Talks

How Brookstone is Fighting Back Against Fraudsters


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In episode 78 of Total Retail Talks, Kiran Smith, vice president, chief marketing officer at Brookstone, a retailer of unique gift ideas and cool gadgets, discusses how chip card technology is helping the company cut down on fraudulent purchases. In addition, Smith offers her advice for other retailers that are integrating chip card technology into…
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Total Retail TalksBy Total Retail

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