The Digital Project Manager

How Building AI Products is Different—and Why Product Teams Need to Evolve


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AI is fundamentally reshaping how digital products are conceived, built, and delivered—and the shift isn’t just technical, it’s cultural. Jyothi Nookula, a seasoned AI product leader with experience at companies like Netflix, Meta, Amazon AWS, and Etsy, joins Galen to unpack what makes AI-native products so different from conventional ones, why building them demands new evaluation frameworks, and how product teams can evolve their skills and mindset to keep pace.

Whether you're dealing with unpredictable model outputs, shifting success metrics, or a team with uneven comfort levels around emerging tech, Jyothi offers grounded, real-world strategies for staying user-centered, experiment-driven, and confidently collaborative in the face of rapid change.

Resources from this episode:

  • Join DPM Membership
  • Subscribe to the newsletter to get our latest articles and podcasts
  • Connect with Jyothi on LinkedIn
  • Check out Next Gen Product Manager and Jyothi’s website
...more
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The Digital Project ManagerBy Galen Low

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