We talk quite a bit about the online experience for your customers, but what if you want to ensure a pleasant in-store purchase of your product? This episode is all about creating a positive and frictionless customer journey, and you’ll want to take notes on each step.

Vinnie Circosta is the Vice President of Sales & Marketing at Raskin Industries, and he shared a few tips on how this successful flooring brand makes its customers a part of the purchasing experience, from digital to physical.