Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips.

In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify.

Key Episode Moments:

00:00 Acknowledgment of Country and Introduction

00:53 Meet Justin Hales, CEO of Camplify

01:24 Justin's Career Journey: From Mining to Marketplaces

07:31 The Birth of Camplify: An Airbnb for RVs

15:43 Challenges and Growth in the Sharing Economy

23:07 Understanding the Customer and Their Journey

24:25 Breaking Down Customer Demographics

26:01 Community Insights and Business Enablement

27:21 Expanding the Holiday Experience

29:05 Navigating the Impact of COVID-19

35:25 International Expansion and Market Strategies

42:01 Future Plans and Customer Barriers

44:03 Conclusion and Final Thoughts

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Unconventional Business was written and produced by HubSpot Australia and VidPod.