This episode features Rai Cornell, who studied Psychology and Human Behavior for ten years, intending to work as a therapist in the California prison system. Over time, her interests, and talents took her on a very different path. Today, she uses her thorough understanding of human emotions, reactions, and thought patterns to drive sales and engagement for top brands. Together with her team, she guides subscription brands to target audiences through every stage of resistance by answering all of their questions and objections before they even recognize them.