B Corp Certification is a journey, not a destination. Making your business a Force for Good – and ensuring it stays that way – means constantly working to improve your practices. Whether or not they are part of the B Corp community, all businesses looking to improve their social and environmental impact can benefit from a continuous improvement mindset. The goal for every B Lab employee, non-profit leader, and business we’ve talked to on this podcast is not perfection. It’s focusing on learning, accountability, transparency, and a commitment to getting better all the time.  In this episode we answer:

• What is continuous improvement and why is it important?
• How can B Corps acknowledge mistakes and continue to improve even after certification?
• What is the B Impact Assessment and how can it help your business become a force for good?

Guests include:

Femme van Gils, Sustainability Manager, Ace and Tate (article)

Kaye Matereke, Senior Partner, Lighthouse Capital and Member, B Lab Standards Advisory Council

Chris Marquis, Professor, University of Cambridge and Author, Better Business: How the B Corp Movement is Remaking Capitalism

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