In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. 

Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.

Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.

Aurora gives listeners actionable tips on:

00:00 Intro

02:38 Common Communication Mistakes

05:45 Understanding the Croc Brain

08:37 The Power of Social Proof

12:15 Crafting Effective Messages

14:27 The Hero's Journey in Storytelling

21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging

23:48 The Power of Storytelling in Marketing

26:48 Crafting Memorable Reviews and Testimonials

31:02 Book Recommendation 

32:41 One thing that works

Resources mentioned in this episode:

• Confessions of an Accidental Lawyer by Michael Stockham

Connect with Aurora here:

Connect with me