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PR guru Heather Ripley, founder of Ripley PR and author of a new book, "Next Level Now," joins the show to talk about all things PR. She discusses her new book and hugely important things such as SWOT—strengths, weaknesses, opportunities and threats—to negative reviews and reputation management to relationship building and the $1 million question: Why PR? 
#notdeadyet #notdeadyetpodcast #ndypodcast #publicrelations #PR #marketing #SWOT #reputationmanagement #strategicanalysis #NextLevelNow #whyPR?

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