What is the value of Service Design from the perspective of one of the world largest car manufacturers? Holger Hampf who is the head of user experience at BMW Group shares his thoughts on how services can be used to extend the BMW experience. We also talk about designing for freedom and joyful experiences.

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EPISODE GUIDE

1:54 - First encounter with Service Design

5:17 - How can we extend the feeling of freedom?

10:22 - How much integration do we need?

16:01 - How can we achieve joyful experiences?

21:38 - Expert tip: be sensitive to other disciplines.

23:48 - Big question: personal mobility systems.

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