How Can This Be Easy with Krista Smith

In this episode, Krista talks to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how social media is creating opportunities for her businesses.

Tune in today and discover how:

• Confidence and self-promotion are crucial for business growth
• Surrounding yourself with inspiring individuals can help you grow and overcome fear
• Consistency and repetition in content creation are important for reaching your audience
• Targeting the right audience is essential for marketing success
• The approach to promoting aesthetics and bakery businesses differs, but both require following through with your business and providing a consistent experience

 

In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram.

I even share my PERSONAL content strategy and am peeling back the curtains and giving you a candid look into the EXACT percentage break downs of how I use content to support my business goals and revenue targets.

Tune in today and discover:

• How to manage content and not burn out
• The importance of skill development and learning to manage your business effectively
• Understanding the true purpose of social media platforms like Instagram
• Adjusting your expectations and diversifying your marketing and sales strategies
• My EXACT content strategy breakdown
• The importance of engagement and listening to your audience
• AND SO MUCH MORE.

To see the FULL show notes for this episode, go to: https://howcanthisbeeasy.com/52

Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform. 

Tune in today and discover:

• The different ways women entrepreneurs self-sabotage on Instagram
• The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoarder, perpetual planner, story stalker, filter fanatic, engagement enthusiast, analysis analyst, and strategy schemer
• Tips for overcoming self-sabotage and taking action on Instagram
• AND much more.

See the show notes for this episode at https://howcanthisbeeasy.com/51/

Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I published an episode.

In this episode you'll discover:

• How I finally overcame my years long struggle with low reach and engagement on Instagram.
• My moment of realization that I needed to figure out a different strategy to grow my business
• The importance of finding your passion and monetizing it
• My roadmap for 2024 and all the good things I have coming to support YOU in the digital space.

SHOW NOTES LINKS:

https://howcanthisbeeasy.com/50

Insta-Glam Mini Course

🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products?   👩‍💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she’s making bank all day long 😻. Saying something like:   “Just me, waking up to find an extra 2k in my bank account ✌️! Just from selling digital products.”   🧐 Which makes you feel like you’re missing an amazing opportunity so you watch it again, trying to get more information. I mean you MUST have missed something the first time through, right? People really can’t make 2k selling digital products while they sleep, right? 💥🚀   🎙️ You guys! I’m spilling the tea.   🆗 After 14 years of operating a digital business, I'm ready to give it to you straight.   If you don’t waste time or money getting the facts on how this works (it can!), and you appreciate candor from a refreshingly honest + experienced business owner, you’re going to want to tune into today's episode.

As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently launched an online community for Canadian women called The Roundabout. It's for women who are not only looking for funding but also skills and connections to strengthen their own businesses but to share what they know with other “commuters."    Tune in today and discover: • What exactly is The Roundabout • The real goal of the Roundabout • The importance of investing in your business. • The importance of having a mentor. • How this community can support you even if you don't live in New Brunswick. • AND SO much more!   To see the full show notes, go to https://HowCanThisBeEasy.com/48

As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. 

Tune in today and discover:

• How text generators like Chat GPT actually work
• The pros and cons of using it out of the box
• What you need to be aware if you DO plan on using it
• The best ways you CAN leverage it in your business
• AND SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/47

 

Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to demonstrate that you’re credible and that you have the experience and knowledge to back up your claims. 

The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and authority to your business, making it more attractive to potential clients. 

Tune in today and discover: 

• What exactly is social proof 
• Creative ways to share social proof through video, graphics, and screenshots
• Why sharing social proof is so powerful
• How to encourage your clients to highlight the work you did for them
• How to share social proof even if you don’t have any clients, yet
• And SO much more!

To see the full show notes for this episode head over to https://HowCanThisBeEasy.com/46

Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly:  overthinking and procrastination. These two challenges often prevent you from taking action in your business. 

Tune in today and you’ll discover:

• Why perfectionism and fear of judgment are instigators in overthinking
• How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination
• How to reframe your negative thoughts, practice gratitude, and use positive affirmations as mindset hacks to overcome negative self-talk
• How to practice self-compassion, focusing on progress rather than perfection
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/45

 

Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. 

If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover:

• How to grow your business faster with email marketing
• The easiest way to use email to sell more products or services
• The common challenges and how you can avoid them including the fear of being too promotional and lacking compelling content ideas
• And SO much more!

By following the tips in this episode, you can learn how to develop a regular email cadence, and grow your business faster.