Do you have offers that just aren’t selling? Are you wondering why no one is buying your solutions?

I’d be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business.

In today's episode you'll learn:

• How to find your dreamiest clients
• How to develop your own ICA
• How you can use your audience to refine your offers
• And so much more!

Your Right People are waiting for you. Are you ready for them?

Download your cheatsheet for at HowCanThisBeEasy.com/8

Today I’m welcoming my first guest to the podcast. Corinne Boudreau is a Canadian Lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it.

From how to protect your content from being stolen to coaching agreements, growing your team, and hosting in person events like retreats we covered it in this episode.

You can see all the show notes at https://HowCanThisBeEasy.com/law

Today I’m covering all the misconceptions you might have about what it takes to grow a digital business. Spoiler alert: it might not be as Insta-perfect as you think. 

You can expect to learn:

• The 4 common expectations that might be holding you back.
• 3 reasons why your business might take longer to grow
• And so much more!

You have an online business. BUT, you never feel confident or even comfortable sharing photos or god forbid, video of yourself. The truth is that people are more likely to share and engage with video than any other form of content on social media. Getting on camera is one of the absolute best things you can do to grow your business.

But what if you’re not really comfortable with video or lack the confidence to really be visible online?

Today you’ll learn:

• how I got over my own fear of the camera
• 12 things you can do to today to improve your confidence on camera

The fact of the matter is that our lives are peppered with difficult conversations.

Avoiding the tough stuff will only get you so far.

In this episode I’m breaking down how to have a difficult conversation with a client. You’ll learn:

• how to prepare
• how to avoid the unnecessary anxiety that comes with a hard topic, AND
• how to easily find the best solution for all parties to move forward.

Have you ever felt frustrated with the comments when you ask a question in a Facebook group? The issue that I see regularly online is that we ask our question but don’t get the answers we’re looking for. We’re left feeling misunderstood or worse, completely crushed, by the people who we thought understood where we’re coming from.

In today’s episode I want to highlight how you can change that narrative so that you will feel less vulnerable and more confident.

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. My name is Krista Smith and you’re in the right place. I’m a former teacher and I made the jump into entrepreneurship in 2009. I’m a web designer and brand strategist. I’m known for my ability to help you get out of your own way and I can take you from overwhelm to ease in minutes.

By tuning into the How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for everyone involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week my guests and I talk tech, business, and life. Listen in as I break down all the things so you too can find the easy way forward.

In this episode, Krista helps you understand how websites work and how you can tweak three things on your already existing website to improve your bottom line.

She introduces you to three things you can change today to get more inquiries from your website.

• You’ll learn how to use the content you already have to improve your traffic flow.
• You’ll discover the biggest hack to ensure you get regular website visitors.
• You’ll find the #1 tool Krista uses with EVERY client to improve the clarity of your messaging.
• And so much more.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.

In the first ever episode of the How Can This Be Easy Podcast, Krista is going on a deep dive into the truth behind when you really need a logo or a website for your online business.

In this episode, Krista walks you through the five things you need before you invest in a logo or a website. You’ll discover:

• How you know you’re ready for a website
• How to increase the leads from your website
• The real relationship between social media and your website
• And so much more.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.