In this episode, we talk to Laiba Hussain, a THIS Institute Research Fellow and PhD Candidate at the Nuffield Department of Primary Care Health Sciences at the University of Oxford.

Title of paper: Developing user personas to capture intersecting dimensions of disadvantage in marginalised older patients: a qualitative study

Available at: https://doi.org/10.3399/BJGP.2023.0412

Equity is an important core value in primary care, but meeting the needs of patients who are multiply disadvantaged is increasingly difficult as services become more digitised. User personas (fictional cases based on empirical data which draw together and illustrate the multiple intersecting elements of disadvantage) could help practices better plan for the needs of disadvantaged groups.