“To me, the biggest benefit is customer ownership,” says Sean Breeden, SkySwitch’s Director of Channel Sales. “In our world you own the customer, the customer signs direct contract with you, you dictate the longevity of those agreements.” In this podcast, Sean makes the case for becoming a white-label reseller, and the opening argument is control. By controlling the relationship, a channel company is protected from changes of things such as commission, or where a provider might seek to deal directly with the customers. Sean points out the SkySwitch doesn’t pay commissions. SkySwitch sells services wholesale. The partner decides for themselves pricing. “You control your profitability.”

Sean notes that SkySwitch offers minimal entry barriers, which fade to zero if the channel company sells as little as 100 end points. With some minimums achieved, a company is a position to sell services with a high margin, especially in the recurring income model. Data MSPs can easily add voice services with SkySwitch. “If you can drag and drop, click on a radio button, that’s a s much sophistication that goes into it,” Sean comments on the simplicity of setting up on the SkySwitch GUI. We learn about the on-boarding process, and the sales support that occurs after launching.

“If you’re looking to increase your book value, this model is good for you.” The contracts that put a partner in control simply creates owner equity.

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