Branding in hospitality isn’t a logo exercise — it’s the feeling people carry with them when they walk out the door. In this episode, Sachin Parmar and Sanj Naha from Graphic Kitchen join us to unpack what great branding really looks like in restaurants, hotels and bars. We explore everything from menu design and technology to TripAdvisor strategy, toilets (yes, really), and why consistency is the quiet power behind long-term success.

You’ll hear how consumer expectations have shifted, why the “experience” starts long before a guest arrives, and how reviews influence footfall more than most operators realise. Sachin and Sanj share hard-won advice on building a brand with purpose, leveraging tech to get bums on seats, and using online reputation to drive revenue, team morale, and guest loyalty.

If you’ve ever wondered how to keep guests coming back, or how to cut through the noise in a crowded market, this episode will give you the clarity — and the challenge — to rethink your brand from the foundations up.

Takeaways:

• Branding isn’t just about flashy logos; it’s about creating a feeling that resonates with customers.
• To keep guests coming back, restaurants must focus on delivering a consistent experience that meets high expectations.
• Tripadvisor still plays a crucial role in restaurant visibility, influencing where customers choose to eat.
• Understanding your restaurant's brand means ensuring every aspect, from decor to service, aligns with your core values.
• The key to effective branding is creating memorable moments that resonate with guests and reflect your restaurant's personality.
• Investing in branding is essential; don’t skimp on the elements that will ensure long-term success and customer loyalty.

Companies mentioned in this episode:

• Graphic Kitchen
• Gousto
• HelloFresh
• TripAdvisor
• Drake and Morgan
• Taj Mahal

Mentioned in this episode:

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