Negotiators are always looking for ways that they can get more value out  of their next negotiation. 

Although there may be many different ways to  accomplish this such as using different negotiation styles and  negotiating techniques, one way that we tend to overlook too often is by  negotiating a right of first refusal. Just in case anyone doesn’t  remember what the right of first refusal is, also known as a matching right or right of first offer, it is  defined as being a guarantee that one side to a business deal can match  any offer that the other side later receives for what is being  negotiated. 

As negotiators we need to realize that the rights of first  refusal could be a win-win tool that can enhance your negotiation skills, but to ensure that it is mutually beneficial, it needs to be negotiated with care.