Greenwashing is everywhere — from supermarket shelves to corporate ESG reports. But are those “eco-friendly” claims worth anything without data to back them up?

In this episode of Startuprad.io, host Jörn “Joe” Menninger speaks with Irene Rosique-Conesa, CEO & Co-Founder of Nuvio Planet, a climate tech SaaS spun out of BASF. Irene believes the solution to greenwashing isn’t more PR — it’s better data.

You’ll learn:

• Why half of sustainability labels lack verifiable evidence

Guest Spotlight:

If you’ve ever wondered how startups can win in regulated markets, or how founders transition from corporate to climate tech, this episode is for you.

💡 Don’t just follow green labels — follow the data.

Blog Post: https://www.startuprad.io/post/climate-tech-saas-how-nuvio-planet-ends-greenwashing

Youtube Full Video: https://youtu.be/LHK7BNjjul0

Timestamps:

00:00 – What is greenwashing in 2025?

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Primary keywords (“climate tech SaaS”, “greenwashing”, “lifecycle assessment”, “CSRD compliance”) used in title, description opening, and early show notes.

Secondary keywords (“supply chain transparency”, “founder journey”, “BASF spinout”) sprinkled naturally in description + notes.