The EdUp Experience

How Colleges Can Double Enrollment with Varsity-Lite - with Brent Richard, CEO, IMG Academy


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It's YOUR time to #EdUp 

In this episode, part of our EdUp Extra series (because who doesn’t love a little extra goodness in their life), & sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,

YOUR guest is Brent Richard, CEO, IMG Academy

YOUR host is ⁠⁠Elvin Freytes

  • How does a 50 year old tennis academy transform into a 600 acre boarding school with 1,600 student athletes taking 4 hours of academics & 4 hours of sports daily while teaching resilience like algebra?
  • What happens when 60% of high school students play sports but only 500,000 NCAA roster spots exist for 8 million athletes & why does IMG's survey show 95% of families care about sports as education over money?
  • How does the "Varsity-Lite" model let universities double enrollment by recruiting student athletes to 2nd & 3rd teams using existing fields & why are High Point & Liberty already proving it's profitable?

Listen in to #EdUp

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!

Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠

● Join YOUR EdUp community at The EdUp Experience

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P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then ⁠subscribe today⁠ to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!


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