Today, I’m hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan’s been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that’s so often overlooked when it comes to digital.

In this episode, we dive into Bryan’s unique journey from video production to senior living, and how he’s helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.

If you’ve ever wondered how to better connect, tell your story, and build real relationships through digital channels, you’re going to love this convo. Bryan shares some real gems around where the industry’s headed and why now is the time to double down on your strategy.