“Corporate video” was once a neutral descriptor for videos made by corporations. But now it’s become a dirty word. No one wants their video content described as “corporate” anymore. How did the phrase "corporate video" develop this negative connotation, and how can you make sure your content won’t get slapped with this label?

Listen to the podcast or watch us on YouTube to learn where we think the term “corporate video” originated and what the main tropes of corporate video are. 

Fear not, there are a few things you can do when creating video content to make sure your videos are never labeled as corporate:

1. Tell a story.
2. Be authentic.
3. Take a stand.
4. And most importantly, empathize with your viewer.

Give us a listen to learn more about each one.

Resources

How to use stock footage effectively and avoid the corporate video trap

For more on developing a video strategy that is decidedly non-corporate, visit our B2B video marketing guide.

And visit our website at https://umault.com/insights/.